Aimiqi is a shoe company with a bold goal to connect people and processes. They did it by using digital R&D machine which created a whole new consumer experience. By understanding changing market requirements and fashion trends they capitalized on large portion of market share.
Previously, only five percent of design proposals would reach the production stage, and there was significant overstock and waste. Using digital innovations, including product lifecycle management and virtual reality, the company is now able to collect and analyze customer requirements to design products that truly fit market needs.
Customers can design personalized shoes with the desired color and the right fit, then virtually test the product and place an order. Aimiqi is seeing 25% reduction in design time and 40% reduction in overstock and expects to see a 30% increase in profits.
Its time you bring some disruptive business innovations. Call us to know how!
