When Rogerio Pacheco, owner of a midsized farm in the south of Brazil, decided to invest in a tractor with infrared sensors from agricultural machinery maker Stara, neighboring farmers thought he had lost his mind. But in just two years, he was able to recover his investment.
Today he is the second largest producer of soybeans. “High productivity and sustainable farming practices are only possible with technology,” he says. “I was able to increase the yield per acre without having to cut down trees, maintaining the balance between cropland and forest on my farm.”
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